What activities constitute “doing business as”?

UPDATED: Sep 30, 2022

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What activities constitute “doing business as”?

I have an LLC set up for a e commerce but would like to name the actual online store something different than the legal business name. For instance the legal business name is Generic Goods LLC but I title the online store Generic Goods Shop, if all of the sales transactions are processed as Generic Goods LLC, do I still need to file an assumed name for Generic Goods Shop since it is the title of the store?

Asked on November 22, 2015 under Business Law, Illinois


MD, Member, California Bar / FreeAdvice Contributing Attorney

Answered 7 years ago | Contributor

You should register it as a trade name with the state in which the company is located and then consider registering in Delaware and other states in which you conduct business. Talk to a registered agent company to determine what the best route is for you. The reason is any assumed name is truly your dba and this is usually registered as a trade name. Talk to an intellectual property attorney about registering a trademark through the USPTO.  Consider also whether you need special license for the type of goods you sell.

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