Using business names and logos on website and ranking them based on their product prices

UPDATED: Oct 1, 2022

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Using business names and logos on website and ranking them based on their product prices

Would it be legal to have a website that ranks companies based on the price of a

For example, a user searches for the cheapest iPhone X available. The website
returns a list of company sites that sell the iPhone X and ranks them based on
how low their price is.

Asked on March 22, 2018 under Business Law, North Carolina


SJZ, Member, New York Bar / FreeAdvice Contributing Attorney

Answered 4 years ago | Contributor

It is perfectly legal: publically available or non-confidential information (like price) may be collated and posted by anyone. Do not use any trademarks or logos: that is intellectual property (e.g. trademarks; copyrighted) and cannot be used without the company's consent. You can name the companies and phones, etc.--just put the names in regular print without using any special fonts or types or logos they associate with the names.

IMPORTANT NOTICE: The Answer(s) provided above are for general information only. The attorney providing the answer was not serving as the attorney for the person submitting the question or in any attorney-client relationship with such person. Laws may vary from state to state, and sometimes change. Tiny variations in the facts, or a fact not set forth in a question, often can change a legal outcome or an attorney's conclusion. Although has verified the attorney was admitted to practice law in at least one jurisdiction, he or she may not be authorized to practice law in the jurisdiction referred to in the question, nor is he or she necessarily experienced in the area of the law involved. Unlike the information in the Answer(s) above, upon which you should NOT rely, for personal advice you can rely upon we suggest you retain an attorney to represent you.

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