Rebranding an existing product

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Rebranding an existing product

I have an idea for a kitchen product that would require special paper. This paper is available on-line by volume, by a well-known manufacturer. Can I buy this paper (the paper itself is not branded), rename, repackage and resell for a specific use?

Asked on June 3, 2009 under Business Law, Washington

Answers:

J.V., Member, New Jersey Bar / FreeAdvice Contributing Attorney

Answered 12 years ago | Contributor

What you need to do is contact a local attorney who handles patents and specializes in issues dealing with branding and what is and is not protected. Although some products you can repackage and resell without knowing the specifics of the company your buying from or the plan to resell I cannot provide an answer that I would be comfortable with you relying on

A lot will also depend on the structure of the company your buying the paper from, their bylaws, if they do have any patents or trademarks or simple contracts to protect themselves. You really should hire an attorney to handle this venture if you are going to proceed as one mistake can become a major issue when dealing in this type of situation


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