If I have aDBA with an LLC in it’s name, doI have to haveLLC in the logo?

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If I have aDBA with an LLC in it’s name, doI have to haveLLC in the logo?

I have designed a logo for my company which is a registered DBA wth LLC in it. I don’t like the LLC in the actual logo design, however have no issue with LLC being disclosed in documents, etc. Can I move forward with my design without the LLC included in it?

Asked on July 21, 2011 California

Answers:

SJZ, Member, New York Bar / FreeAdvice Contributing Attorney

Answered 10 years ago | Contributor

You should probably speak with a business attorney to clarify your company's structure and rules regarding it. You right that your company "is a registered DBA with LLC in it." A DBA, or "doing business as," is not actually a company structure; it literally means that a certain person or entity is "doing business as" another name. An LLC, or limited liability company, is its own legal entity, however. If you are a sole proprietorship, so that it is you doing business as (or under) a different name, then the business is not and cannot be an LLC. To claim it is an LLC in business transactions could consitute wrongdoing, such as fraud. So if you are a sole proprietorship DBA, you can't use LLC in the name; if your company is something else, you should resubmit the question, clarifying the compay's structure.


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