What is the law regarding getting brand licenses?

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What is the law regarding getting brand licenses?

I am creating a start-up company of custom furniture and wood designs. I have had a few requests to have trademark logos put on the custom piece. I have told them no because I don’t want to get in trouble for selling trademark stuff. Even as a small start up would it be worth trying for a brand license for brand logos?

Asked on June 18, 2016 under Business Law, Ohio

Answers:

SJZ, Member, New York Bar / FreeAdvice Contributing Attorney

Answered 7 years ago | Contributor

You cannot use anyone else's trademark without their permission, as you evidently know. Whether its worth trying for a brand license is a purely economic, as opposed to legal, question: that is, is the benefit to you worth the cost? Best thing to do is to call up two or three of the relevant brands and find out what sort of cost is involved--that will help you understand whether its worthwhile or not.


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