Another online Business name change question. Is Doc and/or Doctor bad to use

UPDATED: Jun 11, 2009

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Another online Business name change question. Is Doc and/or Doctor bad to use

Another question concerning my business name.I sell and custom engrave medical alert ID jewelry to customers that need their medical info on an ID. (100% online, ebay right now. website soon) My current business name is Medical Flares I want to change it to:”Identification Doctor” “Identification Doc” “identity Doc” “Bracelet Doctor” I understand the word “Doctor” might be an issue since I sell Globally. As much as I would like to use it, is it going to be a pain, and possibly misleading since I sell Medical Jewelry . Is “Doc” just as badI don’t want too be sued or screwed… 🙁

Asked on June 11, 2009 under Business Law, Colorado


N. K., Member, Iowa and Illinois Bar / FreeAdvice Contributing Attorney

Answered 13 years ago | Contributor

The only problem that you could have is that when you use "Doctor" or "Doc", you may confuse people into thinking that you are in fact a doctor. This is especially true for your global audience. You can then be in trouble for "impersonating" or holding yourself out as a medical doctor.

"Doc" would be better than "Doctor" since "Doc" is a general nickname.

Another way to avoid this potential problem is to make it clear on your website that you are not a medical doctor nor do you practice medicine. Specify that you only sell and engrave medical jewelry.

IMPORTANT NOTICE: The Answer(s) provided above are for general information only. The attorney providing the answer was not serving as the attorney for the person submitting the question or in any attorney-client relationship with such person. Laws may vary from state to state, and sometimes change. Tiny variations in the facts, or a fact not set forth in a question, often can change a legal outcome or an attorney's conclusion. Although has verified the attorney was admitted to practice law in at least one jurisdiction, he or she may not be authorized to practice law in the jurisdiction referred to in the question, nor is he or she necessarily experienced in the area of the law involved. Unlike the information in the Answer(s) above, upon which you should NOT rely, for personal advice you can rely upon we suggest you retain an attorney to represent you.

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