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Updated Mar 2025
For more than 90 years, American Family has been protecting and supporting its customers with strong customer ... more
For more than 90 years, American Family has been protecting and supporting its customers with strong customer service.\n\nThey claim to be more than just an insurance company. They want to transform the way you think about insurance.\n\nAt AmFam, they believe your dreams are important and that is why they work hard to less
4.01
Average pricing $
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Geico, short for Government Employees Insurance Company, is an American auto insurance company. It was founded... more
Geico, short for Government Employees Insurance Company, is an American auto insurance company. It was founded in 1936 and is currently headquartered in Chevy Chase, Maryland. Geico is known for its catchy advertising campaigns and its focus on providing affordable car insurance to a wide range of customers. The compan less
4.11
Excellent pricing $$$
Updated Mar 2025
Is State Farm Insurance good? As one of the most popular providers in the country, State Farm boasts strong fi... more
Is State Farm Insurance good? As one of the most popular providers in the country, State Farm boasts strong financial ratings and positive customer reviews. State Farm homeowners insurance reviews rank it in the top ten for claims satisfaction. Coverage is also available in all 50 states, which is important to Florida less
4.07
Good pricing $$
Updated Jan 2025
Learn more about USAA, what products they offer, what their consumers think about them and how they compare ag... more
Learn more about USAA, what products they offer, what their consumers think about them and how they compare against other carriers. less
4.68
Excellent pricing $$$

Table of Contents

Jeffrey Johnson

Insurance Lawyer

Jeffrey Johnson is a legal writer with a focus on personal injury. He has worked on personal injury and sovereign immunity litigation in addition to experience in family, estate, and criminal law. He earned a J.D. from the University of Baltimore and has worked in legal offices and non-profits in Maryland, Texas, and North Carolina. He has also earned an MFA in screenwriting from Chapman Univer...

Written by
Jeffrey Johnson
Jeffrey Johnson

Insurance Lawyer

Jeffrey Johnson is a legal writer with a focus on personal injury. He has worked on personal injury and sovereign immunity litigation in addition to experience in family, estate, and criminal law. He earned a J.D. from the University of Baltimore and has worked in legal offices and non-profits in Maryland, Texas, and North Carolina. He has also earned an MFA in screenwriting from Chapman Univer...

Reviewed by
Jeffrey Johnson

Updated August 2020

Company Overview:


Company History: Auto-Owners was founded in 1916 by Vern V. Moulton in Mt. Pleasant, Michigan. The next year Moulton moved the company to Lansing Michigan. Auto-Owners did business exclusively in Michigan until 1935. Now the Company is represented by over 6,200 independent agencies with more than 4,200 associates in 26 states.
Principle Sales Methods: 38,000 independent agents in more than 6,200 agencies

Life Annuity Business: Auto-Owners Insurance sells Universal Life Insurance, Whole Life Insurance, Simplified Issue Whole Life, and Simplified Issue Children’s Advantage Plan Plus®. The company also offers optional benefits including: Accidental Death, Family Plan, and a Guaranteed Purchase Option.
Auto Business: Auto-Owners’ coverage varies by state. Discounts available include: company car, green discount, group/franchise, mature drivers, multiple policies, multiple vehicles, paid in full discount, safe drivers, safety feature discounts, student discounts.
Homeowners Business: Auto-Owners Insurance covers homes, condominiums, renters (personal property), mobile homes, farms, and rental homes. They also offer optional coverages including: back-up sewer and sump pump, boats, earthquake, flood, food spoilage from power outage, furs, golf and other sports equipment, identity theft expense, jewelry, personal computers,personal umbrella liability and snowmobiles. Discounts available include: 100% replacement cost, dwellings under construction, mature home owners and renters, multiple policies, premium paid in full, protection devices, renovated or new homes, and seasonal dwellings.

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